Dare to Be
Magnificent
Join a Transformative 4-Week Group Study of Joseph McClendon III’s Groundbreaking Book to Rewire Your Mind, Elevate Your Identity, and Step Into Your Highest Expression, Culminating in an Exclusive 1-hour Live Training with the Author Himself
• 4‑Week Program • Group Study • Live Q&A with Author
What This Study Is Really About
Magnificence isn’t something you earn.
It’s something you remember.
Over four powerful weeks, you’ll learn how to:
Break unconscious patterns that keep you stuck in hesitation or self‑doubt
Recondition your nervous system for confidence, clarity, and decisive action
Align your thoughts, emotions, and behaviors so change becomes natural
Install a new internal standard for how you show up in your life and work
This study meets you where you are—and trains your brain to move you forward
Week 1
Your 4‑Week Journey + Live Training
A carefully structured program designed to transform your mindset,
unlock your potential, and prepare you for a life of extraordinary achievement.
Week 1
The Decision to Be Magnificent
You’ll uncover the unconscious rules and internal language shaping your results—and learn how to interrupt them in real time.
Focus:
Awareness and interruption of automatic patterns
Establishing a new internal command structure
Choosing magnificence as a daily identity, not a future goal
Week 2
Emotional Mastery & State Control
You’ll learn how emotions are created in the brain—and how to shift your state quickly and deliberately.
Focus:
Emotional regulation and self‑direction
Moving out of stress and into clarity
Creating emotional momentum instead of reacting to circumstances
Week 3
Identity, Belief, and Inner Alignment
Change sticks when identity shifts. This week is about installing beliefs that support your next level.
Focus:
Releasing limiting self‑concepts
Installing empowering identity statements
Aligning thoughts, emotions, and actions
Week 4
Living From Magnificence: Integration & Mastery
You’ll integrate everything you’ve learned into a sustainable way of thinking, acting, and choosing.
Focus:
Making magnificence your default setting
Creating consistency without force
Designing daily practices that reinforce your new identity
After your 4-week journey, join an exclusive 1-hour live session with Joseph McClendon III himself.
Joseph’s Message For You:
“If you were the main character in the movie of YOUR LIFE, what would the audience watching in the theaters be SCREAMING at the screen for you to do that you’re not doing?! It’s a funny question isn’t it, and I bet you could come up with a few answers. But here’s the truth – even if you know what you need to do, ‘willpower’ & motivation will only get you so far. Here’s what I can tell you quite clearly: whatever has stopped you in the past from doing what you know you need to or should do, WILL show up again if it’s not effectively addressed and something done about it.
We can program our mind, our emotions, and our body to automatically default to the exact behaviors that we want with the express outcome of getting the results that we want. I know this might sound bold and flamboyant, but the secret is we can create today the life we want to live tomorrow.
I want to personally invite you to show yourself what’s possible right now and register to join me and my magnificent mentee for the book-based study group of Dare To Be Magnificent.”
Meet Your Guide
Joseph McClendon III
Joseph McClendon III is one of the most sought after Ultimate Performance Specialists in the industry & a PhD in Neuropsychology. Having coached Academy Award winning actors, Olympic athletes, Fortune 100 CEOs and even royalty, Joseph has perfected the ability to create rapid personal change that effectively moves people to take consistent action with their personal and business ambitions. Now he teaches these same methods to students of the Neuroencoding Institute, and equips them to become certified coaches, speakers & facilitators through the Neuroencoding certification and licensed programs.
Joseph is not only formally trained with a Ph.D in neuropsychology, he also holds over a dozen certifications in the neurosciences arena, and taught at University of California Los Angeles (UCLA) for many years. He’s been called upon to lecture at other higher learning institutions like Harvard University and many Fortune 500 companies in the United States as well as across Europe and Australia.
Joseph has delivered hundreds of workshops, coaching sessions, keynote addresses, seminars and training programs, and one-on-one therapeutic interventions and has presented live to over 6 million people around the globe.
Meet Joseph's Magnificent Mentee
Phuti Mphelo
Phuti Mphelo is a Certified Neuroencoding Specialist, transformative speaker, and high-performance coach dedicated to helping individuals unlock their ultimate potential. Known for her insightful and actionable approach, empowers her clients to dismantle self-limiting patterns and activate a mindset of peak performance.
With an extensive background in human behavior and personal development, she masterfully bridges the gap between neuroscience and everyday habits. By providing practical, science-based strategies, Jane helps professionals and leaders rewire their thinking to eliminate burnout, increase focus, and build unshakable resilience.